Creating Systems For Your Wedding Business
SPEED MATTERS (aka Amazon Prime has spoiled everyone). Engaged couples may be okay with a slower, more artisanal process when it comes to what you're creating for them, but are not okay with slower customer service where technology is involved.
THE STATS: 91% of engaged couples worldwide say that how quickly a wedding pro returns their emails matters and over half rank it as a priority when deciding who to hire.
GET SPLENDID: Today's couples expect emails to be returned within 1-3 hours, not 24 and certainly not 48 (or longer). After a day or two, they've moved on to someone else. This may not be "fair," but with social media making it easier than ever to find talented wedding pros, the vendors who create systems to reply to emails quickly will be the ones who win out.