Splendid Q+A

How is your wedding research unbiased?

Because Splendid Insights has no financial tie to any of the responses or wedding statistics in our wedding market research, we can present the data as is, without spin.

Here's what we mean by that:

Most of the wedding research currently available is provided by bridal media or tech companies who have a financial benefit in shaping the wedding market conversation.

Research that supports their profit-centers is made public (to entice more advertisers, for example), and research that doesn't is kept under wraps in-house in order to improve different areas of their own company. While this is fair (they foot the bill for that research, after all), it doesn't paint an accurate or complete picture of how today's engaged and newlywed couples are actually making their purchase decisions.

In addition, their research participants often consist solely of their existing readers, members, or product users. While this can be valuable insight into their specific customer base, it doesn't include people their marketing doesn't reach or who don't relate to what their brand offers.

In contrast, research participants for Splendid Insights are reached via the extensive international network we've developed of professionals, suppliers, merchants, and media publishers, both within and outside the global wedding industry.

For the 2020 Wedding Market Reports, participation eligibility was available to any person who legally married in 2019, regardless of country of residence, nationality, race, religion, sexual orientation, age, or income level.

This approach allows us to gain unbiased insight into how couples around the world with varying tastes and preferences at every budget level approach their wedding planning.  

Do you offer custom wedding market research?

Yes, Splendid Insights offers private label market research to companies who would like to study specific niches within the wedding and lifestyle markets.

Please contact us if you are interested in this service. 

What forms of payment do you accept?

We accept all major credit cards (Visa, Mastercard, American Express, Discover, etc). You also have the option to pay via Paypal. 

Is my billing and credit card information safe?

Yes, our platform is fully encrypted with the latest in security technology.

In geekier terms: we use a system that is certified as a PCI DSS Level 1 compliant service provider, which is the highest level of compliance available.

May I use data from Splendid Insights in a presentation or my business plan?

Yes, you may share portions of the Splendid Insights Wedding Market Reports with your community. Please follow these guidelines:

  • You may share insights in online and traditional mediums (social media, blogs, newsletters, speaking engagements, educational courses, television appearances, interviews, media kits, investor pitch decks, etc).

  • No more than 5 individual statistics may be shared without written permission. Reports may not be shared in their entirety.

  • Our reports may not be resold in any manner, and may not be used as part of an email capture lead strategy.

  • Any shared data must include credit with an active link or tag to splendidinsights.com or @splendidinsights, in the location it appears (for example, credit must appear on the page or slide featuring a stat, not at the end).

  • Nancy Ray Photography is the official photography partner for Splendid Insights. Any images shared from our reports must include credit with an active link or tag to nancyrayphotography.com or @nancyray.

Is there a discount if I purchase more than one report?

No, because our reports are priced to be accessible to businesses of any size, we don't offer discounts.

Do you offer wedding business consulting?

Yes, Liene offers wedding business consulting for wedding industry leaders through our sister company, Think Splendid.