Using Wedding Industry Awards In Your Marketing

AWARD-WINNING means something to Southern brides and grooms.

THE STATS: 1 in 5 US couples having Southern weddings say that the number of awards a wedding professional has factors into their decisions when hiring.

GET SPLENDID: The Oscars were invented as a marketing tool to increase Academy membership. Similarly, many wedding and event industry awards are given within an association or publication membership context. If you want to win awards, you often need to join the group presenting them. You also need to SUBMIT to win. Very rarely are awards given to people who didn't apply to be nominated. Yep, Oscars and Emmys get submitted for nomination consideration, too (that's what "for your consideration" means). Love it or hate it, this is the way most awards processes work.